Augmented and virtual reality has gripped the world with their enchanting features promising a clean transportation of the users into a completely different dimension. The masterminds working behind Pokemon Go led the world into an addictive virtual environment from where there is just no return. Such a technology opened endless avenues for the best mobile application development companies to score with unique applications.
Also Read: Current uses of augmented reality
Even the future looks pretty bright and clear for Augmented and Virtual Reality with:
The data also proved that augmented reality is not all about beautifying gaming applications. There is more to the story than meets the general eyes. So, let’s plunge into the sea to discover what are the unheard augmented reality features that can be put to strategic use in developing the business operation?
Not only for the business but also for the other commercial fields, augmented reality did prove it's worth acquiring for in areas such as:
è Safety training and education imparted to the employees of the private companies and laborers of factories for safer working conditions. Thus, productivity enhanced and cost cut down through unnecessary loss by mishandling and accidents.
a. Data visualization with augmented smart helmets to give situational and information to the laborers outside control room and passively record to calculate temperature information in the real-world environment.
b. Better work guidance through augmented training modules to instruct the workers and employees to shorten the learning and the error curves.
è Redefining e-commerce with AR technology makes the overall shopping experience more efficient, novel and enjoyable in multiple ways:
a. Augmented reality app of Sephora mobile makes use of ModiFace Tech to allow users click a selfie and virtually apply makeup before making a purchase decision.
b. Warby Parker’s AR “try-on” functionality virtually allows buyers to check for fittings and then purchase the product.
Also Read: Benefits of AR and VR in brand marketing
è Corporate/work-life will become a gaming experience since augmented reality initially emerged as a technology used for bringing the high definition graphics alive and virtually connect players with the gaming components. Introduction of points, rewards, and scoreboards make work fun and addictive.
è Remote collaboration between geographically separated workers and employees by giving them a virtual experience of connectivity when holding meetings together. Such gatherings become much more engaging for the parties thereby including all in the same discussion.
Now, AR technology not restricted to work only but has gone way beyond our imagination cited with few references such as:
è High-level healthcare accessibility to millions aiding in performing critical medical procedures when doctors, nurses, and hospitals are out of reach. Human error also eliminated when performing crucial surgeries by offering a clear 3D visual to locate the disputed organ of concern.
è AR technology leveraged to save earth to market environmental causes and products to save the planet.
è Entertainment marketing with AR technology to promote upcoming films and other events.
And the track goes on……
For few companies, augmented and virtual reality is still very much in the experimental stage. However, the statistical figures paint a different picture altogether, pointing towards their rapid adaptation into the commercial world and other spheres as well:
ü Experts estimate AR market is likely to jump to 80.8 billion by 2022.
ü More than 150 companies in multiple industries inclusive of 52 from among fortune 500 are either testing or have deployed AR solutions.
ü Virtual and augmented reality expected to cover a $42 billion market in the year of 2018.
ü Augmented and virtual reality sector expected to break the record level for holding exhibit space at CES 2018.
ü Statista.com predicts AR is a $50 million opportunity for businesses.
Such positive predictions are nothing but the outcome of altering consumer behavior where:
ü 40% shoppers pay only when they see items through augmented reality.
ü 61% shoppers prefer stores that offer AR experience.
ü 35% shoppers buy online only after virtually interact with them.